The virtual test drive project jointly launched by Taobao and Xiaomi announced the latest progress: various functions have entered internal testing and will be officially launched on September 9. This is the world’s first “virtual test drive” product released to consumers, allowing users to “drive” the car directly into their homes.
Xiaomi SU7 is the first mass-produced car of Xiaomi Auto. After its release on March 28 this year, it has been waiting in line for delivery due to the overwhelming orders. Through the Taobao Vision Pro version, consumers can experience the new car in advance. Data shows that Apple users account for more than 50% of Xiaomi Auto users, which is also an important factor in Xiaomi’s cooperation with Taobao.
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